Brands That Are Saying ‘Bye’ To The Gender Binary

It appears that gender is no longer in fashion. As the reality of non-binary individuals becomes more and more accepted in the mainstream, lines between men’s fashion and women’s fashion are becoming more blurred. Both corporate brands and independent designers are creating gender-neutral collections that can appeal to all consumers. Even major department stores are no longer organizing and marketing their products according to gender-specific labels. Whether or not this is a fleeting trend in fashion is yet to be seen, but there is no denying the fact that society is evolving, so why shouldn’t fashion?

Cover Girl/Cover Boy


At 17 years old, high school senior James Charles is making history. James is the first-ever male ambassador for CoverGirl. James, a makeup artist, caught the brand’s attention through his popular Instagram page, which has over 400,000 followers, and his YouTube page, which has 147,000 subscribers. He is now launching the So Lashy mascara line, and even shot a commercial alongside Katy Perry. Charles is promoting “lash equality”, meaning that the product can be used by any gender. Through this line, Cover Girl is embracing the fact that makeup is becoming more and more a “genderless concept.”