Ikea Has Renamed Products Based On Popular Google Searches

ikea

Ikea has launched a creative advertising campaign just in time for the holidays. The company has taken some of the most searched terms about relationships, parenting, and other topics, from Google and named its products after those searches.

The Swedish furniture retailer didn’t just target men (although there was plenty of fodder in this category), they also named some products after commonly searched problems — mostly fears about our failing romantic relationships and complaints about the process of raising teenagers.

Here are a few examples about marriage

screen-shot-2016-12-12-at-2-46-21-pm-1024x373

screen-shot-2016-12-12-at-2-47-45-pm-1024x467

screen-shot-2016-12-12-at-2-52-02-pm-1024x414

screen-shot-2016-12-12-at-2-55-42-pm-1024x420

screen-shot-2016-12-12-at-2-56-55-pm-1024x442

And how about parenting?

screen-shot-2016-12-12-at-2-47-26-pm-1024x461

screen-shot-2016-12-12-at-2-53-09-pm-1024x454

screen-shot-2016-12-12-at-2-58-06-pm-1024x488

screen-shot-2016-12-12-at-2-59-30-pm-1024x459

screen-shot-2016-12-12-at-3-04-12-pm-1024x459

The company even poked fun at its famous Swedish meatballs.

screen-shot-2016-12-12-at-2-54-28-pm-1024x501

The balls in your court Amazon.