Honey Tree Evil Eye Was Bred As A Show Dog
Photo Credit: Paul Natkin/Getty Images
Honey Tree Evil Eye (Evie) was a show dog in Chicago before becoming Budweiser’s ultimate party animal. She was unusually calm for her breed and stood out to advertisers because of the spot above her eye. Her first assignment was in ads across college campuses that said, “cool dog is cool.”
Before long, wholesalers demanded the adorable pup be put on TV. Because of her mellow personality, Budweiser found it easy to work Evie into commercials and built an entire advertising campaign around the newly minted Spuds MacKenzie. Coming up, find out the major sporting event Spuds’ first commercial aired during!