Freedom Of Expression
The founders of Gender Free World (GFW) wanted to create a line that was the anti “one-size-fits-all” model. They “passionately believe that what we have in our pants has disproportionately restricted the access to choice of clothing on the high street and online.” They offer clothing in bold colors, interesting or fun fabrics that can appeal to all genders and can fit all body types. They use four body type templates, taking into account larger and smaller busts, thin or wide hips, board shoulder or narrow frames. They aim to include five values in their designs and marketing campaign: freedom, equality, gender diversity, quality, and fairness.
