Natural Evolution
Embracing the current times and trends of today’s society, H&M launched a gender-neutral denim line last year called Denim United. The collection currently includes 19 pieces, such as overalls, oversized tunics, long chambray shirt-dresses, capri shorts, neutral colored hoodies, shorts and large jackets with the distressed look, all wearable by any gender. H&M spokesperson Marybeth Schmitt believed that the decision to launch the line was a natural next step for the brand, as “fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style…Fashion should always be inclusive.”
