Brands That Are Saying ‘Bye’ To The Gender Binary

Unisex His And Hers

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Inspired by recent cultural shifts, the clothing brand Guess has released its own unisex clothing line called His + Hers. Using a “single neutral aesthetic” as inspiration behind the line, His + Hers combines elements that are considered traditionally feminine, like velvet, with elements that are traditionally masculine, such as biker jackets, and offers them in monochromatic and neutral tones. According to Guess CEO Victor Herrero, the shift to gender neutral fashion represents an evolution in society itself. “The idea is very progressive and it’s exciting to be a part of it,” says Herrero. The line offers a variety of options, from T-shirts to outerwear.